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Dear Colleague,


Welcome to the first SEAT Training Conference. Through this forum, we would like to give you the insights into the new Qualification strategy that SEAT will be implementing to support the transformation of our business.


As you are aware, our industry's landscape is changing, with new technologies, players and challengers transforming the way that they automotive industry does business. At SEAT we have a unique asset that will help us convert these challenges into opportunities, and that is our sales network.


Of course, they need to be well prepared to face these challenges. We need to ensure that we have the right staff who are qualified to execute their tasks and that they remain within for longer within our network.


To this end, we have reworked our qualification strategy, to have an end- to- end approach to ensure that we have the best sales team possible ready to take SEAT to the next level.


In our inaugural Training Conference, we will provide insight into why we need to change, key projects that have a direct impact on Qualification Management and our new Qualification Management strategy as well as key training topics that will affect your networks in 2019.


I thank you in advance for your participation and I look forward to seeing you here in Barcelona for this event.


Kind regards


Víctor García

Qualification Management

Customer Journey